Successful advertising in digital marketing delivers results that align with your business goals and objectives. It's always been easy to line Zuckerberg & Co's pockets with poorly targeted, technically insufficient campaigns.

I've always seen ads as a way to amplify what you're already doing. Whether you want to reach more people with your social content or generate more sales, ads can be used as the magic dust to amplify your efforts.

With a focus on strategy, messaging, targeting, creativity and business outcomes, advertising on Meta, Google, TikTok or anywhere else where your potential customers are online, can have a huge impact.